Technical SEO: The Key to Ranking Higher on Google - Somnath Ghimire: Digital Marketing Expert in UAE

Technical SEO: The Key to Ranking Higher on Google

Technical SEO is the practice of optimizing a website for search engines.

This includes improving the website's structure, making a website easier for search engines to crawl and index, and fixing any errors that might prevent the website from ranking well.

In the SEO world, technical SEO is one of the most important aspects to focus on.

Technical SEO

By optimizing a website using technical methods, you can improve your site's visibility and better ranking on search engines.

Many techniques can be used to improve your site's technical SEO, and it's important to implement so many technical things for the best results.

The first step in technical SEO, and one of the most important aspects to focus on, is building a fast, secure and solid website. 

This can be done by focusing on both usability and accessibility. If a site is not usable or properly organized, it won't rank well in the search engines. 

By ensuring that the site is user-friendly and easy to navigate, you can make sure that your website always ranks high on search engines.

The main keys to making a website easy for search engines to index are proper coding and good structure. 

Click here to learn, Importance of On-page SEO and Off-Page SEO

A website that is easy for search engines to index will also be easy for users. There are many ways to ensure a website is accessible and usable. 

Make sure the information is presented in an understandable format, and that it's easy to navigate.

The second step in technical SEO is to use SSL to make a Secure site. Now you know the basics of technical SEO and it's time to learn how to do it. Read on.

How to Implement Technical SEO?

Implementing technical SEO is critical to achieving high search engine rankings. There are several factors to consider, such as website speed, security, mobile optimization, and schema markup. 

By following tips, you can improve your website's visibility on search engines and drive more traffic to your site.

Use SSL to enable HTTPS 

SSL is a security protocol that is used to create a secure connection between a web server and a browser. 

It enables HTTPS on your website URL and it redirects from HTTP to HTTPS.

SSL creates a secure socket layer (SSL) on a website that protects the data that is transmitted between the server and the browser. 

SSL is used to encrypt the data that is transmitted over the network. 

This helps to protect the information from being intercepted by third parties. 

Google use SSL as a ranking factor, so it's important to ensure that your website is using SSL and enabled HTTPS also make sure it's genuinely redirected HTTP to HTTPS.

Use Good and fast hosting

Hosting is the physical space or server storage where your website is hosted. The hosting provider is responsible for keeping your website up and running and providing access to it from the Internet. 

Good hosting is not only fast and reliable but, it also comes with a lot of security features. 

There are many hosting companies out there. Such as  GoDaddy, Bluehost, and HostGator.  The best way to choose a hosting provider is to ask around your friends and family who have a great idea to choose the right hosting. 

See what they like and make sure that you can get the same level of service from them. 

If you don't have any experienced friends or family members to ask about it, then you might want to start looking for reviews online. It's always better to choose fast hosting server. 

There are many benefits to faster hosting. One of the most important is that it can lead to improved SEO  and web traffic performance.

Faster hosting means faster page loading times. Research has shown that people are more likely to leave a website if it takes too long to load. So keep in mind to choose the right, secure, and fast hosting.

Use Canonical Tag

A canonical tag is an HTML tag that helps webmasters prevent duplicate content issues on your website. 

When using the canonical tag, webmasters tell search engines which version of a URL is the "original" one. 

This helps search engines E index only one version of a page, rather than multiple versions caused by things like printer-friendly pages and redirects. 

In addition to helping with duplicate content issues, the canonical tag can also be used for technical SEO purposes, like telling search engines which version of a URL to use for indexing purposes.

Fix backend codes error

If you have website code errors, it's important to fix them as soon as possible. 

Not only can the errors make your website look bad or load-shower, but they can also prevent your site from functioning correctly. In some cases, the errors can even put your website at risk of being hacked.

Google can reject error websites from search engine results pages even if it can downgrade your SEO ranking.